Wednesday, 17 December 2008

Wednesday, 10 December 2008

Link to Video

This is a link to our video 'The Mootrix'

http://uk.youtube.com/watch?v=lcZgPBEkQUE

Story Board

We lost our storyboard for the mootrix :/

Our bad... Sorry

Monday, 8 December 2008

Film Openings

http://uk.youtube.com/watch?v=JXq9ZL6kcD8

Obviously with Sex in the City it has frontloading in that it is already a popular television programme. This will make its target audience want to continue watching. As for men, after the snipet of nudity they would want to continue watching, both to make their missus happy and to catch more glimpses of nudity.

The main chatracters seem headstrong and tough in a mans world, getting nearly every female wanting to watch the rest of the film. The Funky jazzy non-diegetic sound leads the viewer to believe that this may be a fun film to watch and it sets up an atmosphere for the rest of the film.

In terms of editing everything seems very 'montagey' and modern.

Magazine Covers

A feature that they all have in common, and what should be pretty standard for music magazines, is that they have the picture of a musician or band, or musicians etc... The titlsw are in big bold writing and stand out to the reader. They all tend to include technical shiz like, screamers and teazers.
On the covers of mix mag and Q have long shots showing the whole body of the artists involve, i feel this brings more energy to the magazine and portrays music far more acurately. Obviously a big and bold heading would be used to catch the reader and it would nearly be covered in screamers to catch the attention of the audience.

http://cover.mojo4music.com/Item.aspx?pageNo=1794&year=2009
http://covers.q4music.com/Item.aspx?pageNo=6113&year=2009
http://modculture.typepad.com/photos/uncategorized/2007/11/30/nme.jpg
http://www.bbcmusicmagazine.com/currentissue.asp
http://www.cmsounds.com/newsind.cfm?id=208

Monday, 1 December 2008

AS Media Studies Coursework

I feel like doing a video as the focus of my coursework as i feel confident in using all the equipment and have a strong understanding of the techniques used to make a film- continuity, match on action etc...
I enjoy telling stories and creating effect for my audience depending on what genre it is. As seen in previous productions im good at planning and love the challenges provided and the commradery achieved when working in a group.

Wednesday, 26 November 2008

Video Evaluation

Through creating this short flick I have discovered many things about the different technologies used to create it. Being an A2 film student I have already used these techniques but through making another film I have been able to expand these skills and become more advanced and confident using the technology.
So really I found creating the film quite straight forward and was pleased with the result. There were however sound issues post filming in that the music we chose was drowning out the dialogue. So, by using key frames we were able to take control and make everything work so that the audience felt both the effect of the non diegetic music and could still hear the dialogue.
Being that I’m already familiar with adobe premier editing was quite an easy process. We were able to do the whole lot, we had cut aways, jump cuts, voiceovers, we followed all the rules and in doing so had a very good outcome.
I did learn, which I hadn’t done in film studies before, to do more than one take as this allows us to have more choice as to which one we should use in the final production. I didn’t do that when creating films in film studies and there were times when we really should have done another take. So I have learnt a full proof way of getting the effect that I want. I’ve also noted that, after watching other flims closely I have actually gotten better at continuity editing and feel rather confident with it now compared to before.
If we had to do it again we probably would have chosen a different place to do it as the teacher next door was getting annoyed with us, but thankfully she was nice enough to let us film. And I would probably chose a different story as it is hard sticking a story that was nearly (the matrix) as we had to stick to their conventions. Saying that though putting our take on it worked well and it was very enjoyable.

Monday, 24 November 2008

The Mootrix

We decided to go against normal precedures and decide to do a spoof of the Matrix. And call it the mootrix. We thought this to be the perfect idea and this way we could follow a slight storyline and maybe nab some of their techniques.
Turns out we only copied one piece of continuity editing and ofcourse we had to incourporate our own angles so as to meet the criteria.
What we felt went well was the overall feel and time in which it took to create. The final product was nice and we were happy.
What didnt go so well was the music as it was far too loud and dominated the dialogue and caused distress within the group. But we changed that.
If we had to do it again we probably would have chosen a different place to do it as the teacher next door was getting annoyed with us, but thankfully she was nice enough to let us film.

Monday, 20 October 2008

180 Degree Rule and Match on Action Cuts

The 180 degree rule is a film editing guideline which shows that two characters should have the same right/left relationship to eachother. From then on the camera cannot cut accross the invisible line. If you cut across the invisible line connecting these two characters (or other elements) their eyelines will no longer match, you have broken the rule and viewer will notice that they are watching are film. However you can break the rule by having the camera pass/pan over the invisible line. The new shot from the other side is known as a reverse angle.

http://video.google.co.uk/videosearch?hl=en&q=180%20degree%20rule&um=1&ie=UTF-8&sa=N&tab=wv#q=180%20degree%20rule%20&hl=en&emb=0&start=0

Match on Action cuts form the basis of continuity editing. They allow for smooth transitions between shots and tend to emphasize something. Whether it be putting on a shoe or grabbing a door handle, the camera will zoom in from the establishing shot and will get a close up of the 'action'.

http://video.google.co.uk/videosearch?q=match+on+action&hl=en&emb=0&aq=f#q=match%20on%20action%20cut&hl=en&emb=0

Thursday, 16 October 2008

My magazine cover and contents




Magazine Evaluation

Magazine Evaluation

The target audience for our magazine was for the young adults, aged 16-19, who live in a student environment and have a liking for extreme sports, be it skateboarding, BMXing, rollerblading, snowboarding, surfing, anything that would be considered more extreme and less team based. We addressed this audience firstly with our main image. It was of a student of the same age as the audience, and being that the brief was to have a mid close up and so we incorporated a small skateboard/ tech deck in the shot, with a questioning look upon the model. Due to the fact that the model wasn’t dressed very mainstream it related more to the individualist audience we were trying to reach. What also communicates successfully to the audience would be the font used, as it is slightly rebellious what definitely relates to the extreme sport culture.
The font itself, ‘the hard way’, as mentioned before looks a fair bit like graffiti. Many extreme sport magazines within the industry tend to use a rugged sort of font- for example sidewalk’s masthead has bullet holes in it and looks a bit worn.
Obviously we couldn’t follow the rules of many magazines as the brief wouldn’t allow it, so to be different from other extreme magazines in the media, instead of a shot of a whole persons body performing a trick, we decided to squash it down a bit by replacing a big skateboard with a little one. Also to be a bit different we decided to add a filter effect to our image to make it more unique and less colourful, sticking to a strict theme of orange and black. However we weren’t sure if this worked as it makes the image harder to make out and this may frustrate some buyers, yet from feedback given the uniqueness was enough to sell and be appealing to the more individualist audience.
If the magazine were real I’d expect it to be slightly low budget as there aren’t many extreme magazines out there that are. This could well bring about the interest of major publishers who would be willing to print it. However the audience itself may be its downfall as it is such a small audience and would be hard to make money off of. However, as it relates to students we could get a lot of support from schools and collages and with their help, through maybe advertising within the magazine and possibly out.
A couple new experiences I had were with using Quarck Express and using the SLR cameras. The cameras themselves weren’t to awkward once id gotten used to them, however, Quarck was not the same. It was certainly the most awkward programme I’ve come across. However, like most things, the longer you play around with it the easier it becomes to use.
Finally, if we were to do it again then I would probably take more preparation in terms of clothing for the character. That way if it was colour coordinated there would be no need for the filter effects which do tend to confuse things. But all in all I’m quite happy with the results.

Monday, 22 September 2008

Audience Profile

Audience Profile

The audience for our magazine will be for students, aged 16-20. As our magazine is a Extreme Sports magazine we would mainly be aiming as a male audience. However, we wouldn’t want to leave the women out and would provide section for them taking up nearly just as much of the magazine.
The audience would more than likely already be interested in one form of ‘extreme’ sport or another, so that would be skateboarding, inline skating, BMX, mountain bike, surfing, snowboarding and lots more.
This magazine would probably appeal to all members of the jicnars scale it would be essential to make it both classy and common. By looking at magazines such as sidewalk and near enough any other skateboard mag, we will be able to get some idea of how to do this.

Wednesday, 17 September 2008

Mags

oxm.co.uk

sidewalkmag.com

Kerrang.com

Monday, 8 September 2008

Magazines i read and why

Being an avid skateboarder magazines such as 'Sidewalk' and 'Document' are a must so that i can keep up to date with the skateboarding world. I also read X box magazines because im sad and im also forced to read gossip magazines such as 'Love it' and 'heat'- even though i do secretly quite enjoy them...